The symbol was derived from the silhouettes of two people, different colors representing different backgrounds, joining together as advocates of betterment. As they move closer together, the space between them disappears and forms an arrow, pointing up. This is symbolic of the idea that when we work together, no matter what kind of background we come from–– if we can agree on a common goal, have unique ideas, and proper civil discourse, we will “better” ourselves, our world, and our communities.
Further, the symbol rotates 90 degrees and becomes the first letter of the word “BetterMeant”. The arrow now symbolically “points to the future” and our common goal, the overall betterment of society.
The background Ivy pattern: a plant that spreads and overtakes an area, represents the idea that at some point BetterMeant Initiatives will spread in such a way, to “overtake” our society with ways of making it better.
I’m the world’s worst at picking my own stuff to show. But I did manage to pull together a few things. Most are just as they were published, but a few are like “director’s cuts”, with my own improvements. Some things are unpublished, shown just for fun. If you see something you like, drop me a line and let me know. Also, check out more current work at broderickadvertising.com or the social media links below. I am solely responsible for errors and/or omissions, but— I take zero responsibility for them, ’cause life’s too short to worry about such things.