Thoughts about outdoor

February 18, 2019 by steppen

In advertising, this is what is effectively known as an “impression”. It doesn’t matter if your customers actually see it or not. There was the possibility of them seeing it, and that's what you pay for. And that's nothing new-- it's the same with any...

Mississippi Logo Redrawn

February 14, 2019 by steppen

Couldn't stand it any longer. I know, I know. Most folks couldn't care less about where this logo came from. It's become so ubiquitous in MS that it goes completely unnoticed. After all, it was designed in 1983. Way before Illustrator was mainstream. But someone redesigned...