One of our account guys brought in a small four-branch bank rural Alabama bank and needed a little print. This was back when getting an ATM was a big deal. Understandably, they wanted to trumpet that they were now a part of the future, they have ATMs. This was a small rural community, with friendly tellers who knew everybody, and we wanted to maintain that friendly feel. So we grabbed a few folks we knew that would do it for fun, hired a photographer, and scouted some locations. The guy reading the paper was my uncle at the time, and the man looking off to the right is my dad. The ladies having coffee on the porch were members of my church. Oh, and that Monopoly set belonged to the photographer.
I’m the world’s worst at picking my own stuff to show. But I did manage to pull together a few things. Most are just as they were published, but a few are like “director’s cuts”, with my own improvements. Some things are unpublished, shown just for fun. If you see something you like, drop me a line and let me know. Also, check out more current work at broderickadvertising.com or the social media links below. I am solely responsible for errors and/or omissions, but— I take zero responsibility for them, ’cause life’s too short to worry about such things.