One of our account guys landed a four-branch rural Alabama bank back when getting an ATM was headline news. They wanted to shout “Welcome to the future!”—but still feel like the friendly, small-town bank where tellers knew your name. So we cast locals we knew: my uncle reading the paper, my dad looking off to the right, and two ladies from my church sipping coffee on the porch. We hired a photographer, scouted spots, and even borrowed his Monopoly set for the shot. I think the campaign may have won an Addy or two.