Their "number one" priority is their customers

Throw a rock on any corner in Mississippi and chances are, you’ll hit a local bank. They’re omnipresent. Citizens Bank came to us with a request; rename and rebrand so they can expand their markets with a unified identity.

We started with their mission: to make every customer who walks through their doors feel like they are the most important. In other words, so that they feel like they are the number one priority. This identity comes from that mindset, and permeates through all their touchpoints. Within a few months, no one even remembered their former name.
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