The corporate identity for the Methodist Rehabilitation Center in Jackson is one of our most ubiquitous designs. This mark was created in collaboration with Vidal Blankenstein, who was the creative director on the project. There are three symbols combined into one design: a bird, a hand, and a torch. The hand is a reminder that a patient can reach beyond their present circumstances. Secondarily, it is suggestive of the power of the human touch, through the skilled hands of the doctors, nurses, and therapists. The torch represents their unrelenting quest for knowledge, while the bird is a spiritual symbol of hope and a recognition that there is a higher power at work.
This is a compilation of some of my favs through the years. Some are revised from the originals. Some are unpublished. And some is just for fun. If you see something you like, drop me a line and let me know. Also, check out more current work at broderickadvertising.com or the social media links below.