The corporate identity for the Methodist Rehabilitation Center in Jackson is one of our most ubiquitous designs. This mark was created in collaboration with Vidal Blankenstein, who was the creative director on the project. There are three symbols combined into one design: a bird, a hand, and a torch. The hand is a reminder that a patient can reach beyond their present circumstances. Secondarily, it is suggestive of the power of the human touch, through the skilled hands of the doctors, nurses, and therapists. The torch represents their unrelenting quest for knowledge, while the bird is a spiritual symbol of hope and a recognition that there is a higher power at work.
I’m the world’s worst at picking my own stuff to show. But I did manage to pull together a few things. Most are just as they were published, but a few are like “director’s cuts”, with my own improvements. Some things are unpublished, shown just for fun. If you see something you like, drop me a line and let me know. Also, check out more current work at broderickadvertising.com or the social media links below. I am solely responsible for errors and/or omissions, but— I take zero responsibility for them, ’cause life’s too short to worry about such things.