Methodist Rehabilitation Center
The corporate identity for the Methodist Rehabilitation Center in Jackson is one of our most ubiquitous designs. This mark was created in collaboration with Vidal Blankenstein, who was the creative director on the project. There are three symbols combined into one design: a bird, a hand, and a torch. The hand is a reminder that a patient can reach beyond their present circumstances. Secondarily, it is suggestive of the power of the human touch, through the skilled hands of the doctors, nurses, and therapists. The torch represents their unrelenting quest for knowledge, while the bird is a spiritual symbol of hope and a recognition that there is a higher power at work.