Corporate Identity for a local holdings company. The colors and shapes are reminiscent of ice forming on a glacier, creating a nemonic for the name, while the placement and number of shapes in the mark represent the diversity of their holdings. As a composite, it creates a unique identity for the firm.
This is a compilation of some of my favs through the years. A lot of it is unpublished, or revised from the orginals. just for fun. If you see something you like, drop me a line and let me know. Also, check out broderickadvertising.com or the social media links below.