Corporate Identity for a local holdings company. The colors and shapes are reminiscent of ice forming on a glacier, creating a nemonic for the name, while the placement and number of shapes in the mark represent the diversity of their holdings. As a composite, it creates a unique identity for the firm.
I’m the world’s worst at picking my own stuff to show. But I did manage to pull together a few things. Most are just as they were published, but a few are like “director’s cuts”, with my own improvements. Some things are unpublished, shown just for fun. If you see something you like, drop me a line and let me know. Also, check out more current work at broderickadvertising.com or the social media links below. I am solely responsible for errors and/or omissions, but— I take zero responsibility for them, ’cause life’s too short to worry about such things.