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The secret question that will make your customers take notice.

A recent consumer phone service ad quips: “word of mouth advertising—it’s what they did before commercials”. The message is tongue-in-cheek, but there’s an embedded truism: The ultimate goal of advertising is to get folks talking about you. To get you noticed. To stand out. It’s why car dealers stand out on the street corner in

The secret question that will make your customers take notice. Read More »

Four–no, FIVE common sense ways to make sure your customers don’t forget you.

Partnerships between you and your clients or customers are like any relationship. If you go too long without communicating, you’ll soon begin to disappear. What’s listed below is nothing new. But sometimes it’s good to return to the basics.  Go the extra mile. Answer by the second or third ring. Give ’em more than they

Four–no, FIVE common sense ways to make sure your customers don’t forget you. Read More »

What’s the hardest working part of your brand? Hint: It’s not your logo.

You use it all the time. Whether you are having conversations, answering the phone, writing emails, leaving voicemails, etc. This one thing is the most important part of your brand, and should be a clear reflection of your strategy. IT’S YOUR NAME. Finding just the right name might seem easy, but it requires tedious research,

What’s the hardest working part of your brand? Hint: It’s not your logo. Read More »

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