A recent consumer phone service ad quips: “word of mouth advertising—it’s what they did before commercials”. The message is tongue-in-cheek, but there’s an embedded truism: The ultimate goal of advertising is to get folks talking about you. To get you noticed. To stand out. It’s why car dealers stand out on the street corner in …
The secret question that will make your customers take notice. Read More »
Partnerships between you and your clients or customers are like any relationship. If you go too long without communicating, you’ll soon begin to disappear. What’s listed below is nothing new. But sometimes it’s good to return to the basics. Go the extra mile. Answer by the second or third ring. Give ’em more than they …
Four–no, FIVE common sense ways to make sure your customers don’t forget you. Read More »
Is telling the cold, hard truth always the best thing to do? According to Paul Ekeman, there are nine basic reasons why people lie. Some are more common than others. As this graphic shows, the size of each “excuse circle” corresponds with the probability that someone will use it for that purpose. So “getting a …
How many of the companies above can you recognize from only part of their logo? Hint: They’re in alphabetical order. Some were easy, right? They may have all been easy. Frankly, these are some of the most recognizable logos in the world. How do you think that happened? Maybe they were all so wonderfully designed …
You use it all the time. Whether you are having conversations, answering the phone, writing emails, leaving voicemails, etc. This one thing is the most important part of your brand, and should be a clear reflection of your strategy. IT’S YOUR NAME. Finding just the right name might seem easy, but it requires tedious research, …
What’s the hardest working part of your brand? Hint: It’s not your logo. Read More »
In outdoor advertising, this is what is effectively known as an “impression”. My personal pet peeve. Have you ever driven by one of those digital billboards, and it changed just as you were reading it? Those boards are typically up for about 8 seconds. If you didn’t see it at just the right time, you’ll …
How much of your outdoor advertising message is really getting through? Read More »
“I Know a Little ‘Bout It… And Baby, I Can Guess the Rest”. -Lynyrd Skynard Skynard’s epigram seems to have progressed beyond its original amorous intention, and has found its way into the business world of marketing and promotions. Let me explain. My dermatologist is one of the best in the market. (This might …
This is an excerpt from the recording below: Mother: “We were farming, up there in that—we called em Jennings place—and we raised cotton, and corn & hay for the cows. And by that time we had about 45-50 cows, and we didn’t have a shed to put ‘em under; we had just this one big …
Years ago, Jim Mountjoy, Paul Decker, and John Lyons were judges at our local Addy awards. After the judging was completed, Mountjoy and Decker were kind enough to hold a workshop for local ad folks. We had a lot of attendees. Nowadays, I doubt that we would. But that day we did. In fact, I’d …
I’m the world’s worst at picking my own stuff to show. But I did manage to pull together a few things. Most are just as they were published, but a few are like “director’s cuts”, with my own improvements. Some things are unpublished, shown just for fun. If you see something you like, drop me a line and let me know. Also, check out more current work at broderickadvertising.com or the social media links below. I am solely responsible for errors and/or omissions, but— I take zero responsibility for them, ’cause life’s too short to worry about such things.