Steve Tadlock

The secret question that will make your customers take notice.

A recent consumer phone service ad quips: “word of mouth advertising—it’s what they did before commercials”. The message is tongue-in-cheek, but there’s an embedded truism: The ultimate goal of advertising is to get folks talking about you. To get you noticed. To stand out. It’s why car dealers stand out on the street corner in …

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Four–no, FIVE common sense ways to make sure your customers don’t forget you.

Partnerships between you and your clients or customers are like any relationship. If you go too long without communicating, you’ll soon begin to disappear. What’s listed below is nothing new. But sometimes it’s good to return to the basics.  Go the extra mile. Answer by the second or third ring. Give ’em more than they …

Four–no, FIVE common sense ways to make sure your customers don’t forget you. Read More »

What’s the hardest working part of your brand? Hint: It’s not your logo.

It’s your name. You use it all the time. Whether you are having conversations, answering the phone, writing emails, leaving voicemails, etc. It should be a clear reflection of your brand strategy. The right name is timeless, tireless, easy to say and remember; it stands for something, and facilitates brand extensions. Its sound has rhythm. …

What’s the hardest working part of your brand? Hint: It’s not your logo. Read More »

How much of your outdoor advertising message is really getting through?

In outdoor advertising, this is what is effectively known as an “impression”. My personal pet peeve. Have you ever driven by one of those digital billboards, and it changed just as you were reading it? Those boards are typically up for about 8 seconds. If you didn’t see it at just the right time, you’ll …

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