Partnerships between you and your clients or customers are like any relationship. If you go too long without communicating, you’ll soon begin to disappear. What’s listed below is nothing new. But sometimes it’s good to return to the basics. Go the extra mile. Answer by the second or third ring. Give ’em more than they …
Four–no, FIVE common sense ways to make sure your customers don’t forget you. Read More »
Is telling the cold, hard truth always the best thing to do? According to Paul Ekeman, there are nine basic reasons why people lie. Some are more common than others. As this graphic shows, the size of each “excuse circle” corresponds with the probability that someone will use it for that purpose. So “getting a …
How many of the companies above can you recognize from only part of their logo? Hint: They’re in alphabetical order. Some were easy, right? They may have all been easy. Frankly, these are some of the most recognizable logos in the world. How do you think that happened? Maybe they were all so wonderfully designed …
I’m the world’s worst at picking my own stuff to show. But I did manage to pull together a few things. Most are just as they were published, but a few are like “director’s cuts”, with my own improvements. Some things are unpublished, shown just for fun. If you see something you like, drop me a line and let me know. Also, check out more current work at broderickadvertising.com or the social media links below. I am solely responsible for errors and/or omissions, but— I take zero responsibility for them, ’cause life’s too short to worry about such things.