You use it all the time. Whether you are having conversations, answering the phone, writing emails, leaving voicemails, etc. This one thing is the most important part of your brand, and should be a clear reflection of your strategy. IT’S YOUR NAME. Finding just the right name might seem easy, but it requires tedious research, …
What’s the hardest working part of your brand? Hint: It’s not your logo. Read More »
In outdoor advertising, this is what is effectively known as an “impression”. My personal pet peeve. Have you ever driven by one of those digital billboards, and it changed just as you were reading it? Those boards are typically up for about 8 seconds. If you didn’t see it at just the right time, you’ll …
How much of your outdoor advertising message is really getting through? Read More »
I’m the world’s worst at picking my own stuff to show. But I did manage to pull together a few things. Most are just as they were published, but a few are like “director’s cuts”, with my own improvements. Some things are unpublished, shown just for fun. If you see something you like, drop me a line and let me know. Also, check out more current work at broderickadvertising.com or the social media links below. I am solely responsible for errors and/or omissions, but— I take zero responsibility for them, ’cause life’s too short to worry about such things.