May 2021

What’s the hardest working part of your brand? Hint: It’s not your logo.

You use it all the time. Whether you are having conversations, answering the phone, writing emails, leaving voicemails, etc. This one thing is the most important part of your brand, and should be a clear reflection of your strategy. IT’S YOUR NAME. Finding just the right name might seem easy, but it requires tedious research, […]

What’s the hardest working part of your brand? Hint: It’s not your logo. Read More »

How much of your outdoor advertising message is really getting through?

In outdoor advertising, this is what is effectively known as an “impression”. My personal pet peeve. Have you ever driven by one of those digital billboards, and it changed just as you were reading it? Those boards are typically up for about 8 seconds. If you didn’t see it at just the right time, you’ll

How much of your outdoor advertising message is really getting through? Read More »

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