Month: May 2021

What’s the hardest working part of your brand? Hint: It’s not your logo.

It’s your name. You use it all the time. Whether you are having conversations, answering the phone, writing emails, leaving voicemails, etc. It should be a clear reflection of your brand strategy. The right name is timeless, tireless, easy to say and remember; it stands for something, and facilitates brand extensions. Its sound has rhythm. …

What’s the hardest working part of your brand? Hint: It’s not your logo. Read More »

How much of your outdoor advertising message is really getting through?

In outdoor advertising, this is what is effectively known as an “impression”. My personal pet peeve. Have you ever driven by one of those digital billboards, and it changed just as you were reading it? Those boards are typically up for about 8 seconds. If you didn’t see it at just the right time, you’ll …

How much of your outdoor advertising message is really getting through? Read More »

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